Home Renovation Interest Continues with Bolder Color Choices and Severe Weather Concerns, an Annual Survey of U.S. Homeowners Reveals

James Hardie’s 12 months-close homeowner survey demonstrates that householders continue on to push dwelling renovation demand and guide the way with bolder coloration selections

From protection versus serious weather conditions to simply needing a new glimpse, James Hardie once-a-year homeowner study reveals critical drivers of renovation selections

CHICAGO, Dec. 15, 2022 /PRNewswire/ — James Hardie Building Products Inc. (James Hardie), the North American leader in fiber cement residence siding and exterior design and style methods, announces the results of its once-a-year nationwide home-owner study, revealing the year’s renovation demand, exterior structure tendencies, and the ongoing impression of extreme weather conditions events.

Carried out by Wakefield Investigate, the study discovered crystal clear demographic development strains amongst U.S. homeowners–with younger generations outspending their more mature counterparts and preferring daring shade possibilities. Nevertheless, across the board, home owners say their home’s exterior really requires a facelift and that intense temperature considerations are factoring into their paying out.

Weathering the Storm: Owners are proactively prepping their home’s exterior for extreme weather gatherings 

Most house owners (58%) say they or someone they know has experienced to maintenance or renovate a house mainly because of an excessive temperature party, up from 47% in 2021. Sensing the urgency of the situation, 85% say it is far better to act quicker fairly than afterwards to boost their home’s exteriors. In point, far more than 2 in 3 (68%) house owners will very likely consider action to update their household and guard against climate occasions in the future yr.

“When it will come to serious temperature defense, fiber cement siding by James Hardie is the very best alternative mainly because it is a sturdy, lengthy-lasting and low-routine maintenance substance that will help defend against hearth, humidity, pests and a lot more. No fiber cement is the very same and James Hardie’s formulation features proprietary additives that enhance the merchandise performance, giving sizeable safety.” said Jamal Saghir, Director of Solutions at James Hardie.

As was the scenario with residence style choices, there are regional nuances. Individuals in the South (39%) and West (37%) ended up a lot more probable to know another person who has experienced to repair service or renovate a dwelling simply because of an extraordinary weather event than individuals in the Midwest (24%) or Northeast (23%). That might be a single of the reasons why 24% of all those in the West are exceptionally probable to update their residence to safeguard towards a temperature celebration in the upcoming calendar year, as opposed to 13% in the Midwest.

Saghir included, “The affect of climate improve and severe climate on home design and style is anything we have been carefully viewing for numerous years now. Property owners are seeking to protect their residences and their family members within people households. At James Hardie, our goods are Engineered for Local weather® to deliver trusted safety. Fiber cement siding is noncombustible and can help defend properties against extraordinary weather, this kind of as flooding, wind, and fireplace. We have noticed a marked raise in our individuals deciding upon Hardie® siding with the target of helping protect their houses from the components.”

Exterior Design and Color: When it will come to standing out on the block, homeowners have the blues.

In accordance to this year’s survey final results, the upcoming of U.S. neighborhoods appears to be really colourful. Dim blue (46%) is the most well-liked choice for owners when it arrives to daring hues when picking their prime 3, followed by grey (45%), dim inexperienced (39%) and gentle blue (39%). It is a private option, as a lot more than 4 in 5 (82%) owners say the seem and layout of their dwelling is an prospect to express them selves.

“Color is one of the 1st things you see about a home—and all people wishes small-upkeep colors that previous. That’s why Hardie® siding with our proprietary, extended-lasting ColorPlus® Know-how end, is the prime choice for siding and exterior layout,” stated Jamal Saghir, Director of Goods at James Hardie.

Hardie® products are produced with ColorPlus® Technological innovation finishes that arrive in additional than 700 hues and are baked on to the board to produce a vibrant, regular complete that is engineered to lower fade or discoloration from UV rays, with a 15-12 months confined warranty. 

“With the current start of our Magnolia House | James Hardie Selection, we have sought to make it easier than ever for homeowners to remodel and personalize their home’s exterior. Curated by Joanna Gaines, the Selection attributes a palette of wonderful, earthy shades and a selection of siding products, which includes vintage plank, shingle, and board-and-batten designs,” stated Saghir.

To study more about the reliable defense and countless structure opportunities of Hardie® siding take a look at JamesHardie.com.

Source: The James Hardie Study was executed by Wakefield Research among 1,000 nationally consultant U.S. property owners of solitary spouse and children or multi-spouse and children households in between October 13 and October 18, 2022.

James Hardie Making Goods Inc.

James Hardie is the North American chief in fiber cement dwelling siding and exterior design and style methods. Hardie® merchandise offer prolonged long lasting beauty and infinite design prospects with dependable defense and reduced routine maintenance. As the #1 producer and marketer of substantial-efficiency fiber cement building answers, James Hardie presents siding and accessories for every single model. Hardie® merchandise are non-flamable and stand up to climate and time while empowering owners and constructing industry experts to obtain the house of their dreams. James Hardie operates with an inclusive firm tradition, and an unwavering motivation to Zero Hurt. The organization proudly employs a numerous workforce of more than 3,000 employees throughout functions in North The usa.

For a lot more facts and media methods, go to JamesHardie.com and JamesHardie.com/about-us/media-resources./about-us/media-methods. For trader info, remember to visit ir.jameshardie.com.au.

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