We all know the indicating, “One man’s trash is a further man’s treasure.” But have you ever puzzled how that treasure finished up as trash in the to start with location?
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IKEA Norway has the responses. In an advertisement advertising and marketing their Everyday living Collection 2022, the company went to different Norwegian homes and located applied household furniture which require new owners. The video clip then highlights the distinctive factors — some major, others extra trivial — these merchandise are being deserted.
For instance, a SAGSTUA mattress frame is remaining supplied away just after the pair who owned it bought a divorce. There is also a set of TOLEDO chairs, acquired in 1977, that is getting resold right after the operator died past 12 months. A further operator has place his MARKUS chair back again on the market soon after his girlfriend observed it as well tacky. And then there’s a FJÄLLBO shelf which is been remaining at the rear of for the reason that it was far too hard to assemble.
“Life is a rollercoaster,” IKEA wrote, “so there can be numerous reasons why you have home furnishings you no lengthier need to have.”
To grow to be much more sustainable, IKEA has been encouraging shoppers to promote their home furniture back again to the company, who will then obtain new homeowners eager to choose household the pre-cherished things. It’s unquestionably much better than sending your old stuff straight to the dump.
“We needed to present how we understand that furnishings isn’t always helpful eternally,” reported IKEA Worldwide Advertising and marketing Supervisor Roberto Giannone. “Our new secondhand merchants are essential simply because lifetime occurs, and we needed a extra sustainable way of treating our household furniture.”
How productive the advert is remains to be found. Some will not head acquiring a chair that was discarded because its owner’s girlfriend observed it tacky, but lots of could possibly have next ideas about a chair that was abandoned because its operator passed away.
What do you assume? Do you like this new initiative by IKEA or would you fairly not know the reason an product is remaining resold?
